|Title:||Communications, Promotions and Marketing Assistant|
|Organization:||- Sailing, Soccer, Softball, Swimming and Diving, Squash, Men's Tennis, Water Polo, Men's Volleyball|
|Year:||4th at MIT|
|Previous College:||Lasell College '15|
Max Berkowitz begins his fourth year as a member of the DAPER Communications, Promotions and Marketing Office for the Engineers in 2018-19. He currently serves as the main contact for sailing, men's and women's soccer, softball, men's and women's swimming and diving, squash, men's tennis, men's volleyball and water polo. Prior to arriving in Cambridge, he worked as a student assistant at Lasell College from 2012-15.
Since joining the MIT staff in the fall of 2015, Berkowitz has promoted 293 All-Americans, two individual national champions, 62 CoSIDA Academic All-Americans and 31 NEWMAC Conference Championship teams. Additionally, in 2018 Berkowitz had the opportunity to work with the coed sailing team which won the ICSA National Championship for the first time since 1961. At the national level, he has served as the primary media relations contact for several NCAA regional events including the first and second rounds of the 2015 men's soccer tournament and the 2017 women's soccer tournament, the 2017 NCAA Division III Northeast-North Diving Regional, the 2018 softball tournament and as a secondary contact for the 2015 NCAA women's volleyball regional championship.
Over the past three years, Berkowitz has also had the chance to travel with some of his teams to cover them at their respective national championships including the 2015 NCAA Division III Cross Country National Championship in Louisville, Kentucky and the 2016 and 2018 NCAA Division III Softball National Championships held in Salem, Virginia and Oklahoma City, Oklahoma.
Berkowitz has helped the MIT Athletics Department secure its presence on all social media platforms including Facebook, Twitter and Instagram and has helped introduce many new items to the Communications, Promotions and Marketing staff. He launched the "Game of the Week" program which simulcasts select home games onto Facebook Live and in just one year, had over 60,000 views across several streaming platforms. Berkowitz also designed digital game programs for every home game showcasing active links to rosters, stats, standings and in the summer of 2018 launched a "Photo of the Year" social media contest where fans, parents, student-athletes, and alumni could vote for their favorite picture of the year in a bracket of 16 photos. The contest saw over 6,000 people vote over the four-week contest.
Berkowitz is an active member of both ECAC-SIDA as well as CoSIDA and had the opportunity to present on Photoshop skills at the 2018 ECAC-SIDA workshop held in Burlington, Vermont. He is also on the Local Organizing Committee for the 2019 ECAC-SIDA workshop which will take place in Framingham, Massachusetts next June. In the summer of 2018, Berkowitz was selected to serve on the Google Cloud CoSIDA Academic All-America Committee.
While at Lasell, Berkowitz compiled stats for all 17 varsity sports, wrote game recaps, posted on social media and used the Adobe Creative Suite to create graphics promoting upcoming events. He also had the opportunity to intern at Wheaton College of the NEWMAC, primarily as the main contact for men’s and women’s cross country but also kept statistics for all of the Lyons' 21 varsity sports, managed set up and breakdown of events, maintained record books and developed "Wheaton Wednesday" on Twitter.
When not working with the Lasell Athletic Department, Berkowitz served as official scorers for the Falmouth Commodores of the Cape Cod Baseball League and the Boston Cannons of Major League Lacrosse. Prior to working in intercollegiate athletics, Berkowitz worked in the professional sports industry as a security guard with the Boston Red Sox and as an intern with the Providence Bruins.
Berkowitz graduated magna cum laude from Lasell College in May 2015 with a Bachelor's Degree in Sports Management. He is also working towards his Master's Degree in Athletic Administration from Endicott College's Van Loan School.