DAPER Enters Into Multi-Year Partnership with NIKE and BSN SPORTS

View of the track and field with two logos on the top.

Cambridge, Mass. (March 12) -- The MIT Department of Athletics, Physical Education and Recreation (DAPER) today announced that it has entered into a multi-year partnership with NIKE through BSN SPORTS. The agreement, which will commence in April 2021, is part of BSN SPORTS Collegiate Select program, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club and staff apparel and equipment to all D1, DII, D3, NJCAA and NAIA schools.  

The agreement includes numerous incentives in the form of discounts and rewards along with incentives for on-field achievements and additional marketing and promotional opportunities.

"NIKE is the premiere brand and a global leader in the world of sports and I am excited that through this partnership with BSN, we will provide our student-athletes, coaches and staff with the highest quality uniforms, equipment and apparel," said Dr. G. Anthony Grant, MIT director of athletics/DAPER department head. "This multi-year agreement is a positive strategic step forward for our entire department and a critical one, as we re-energize our student-athletes and the DAPER community, as well as position our athletics programs to make strides toward competing for championships in the fall."

Bill Stote, Collegiate Select Vice President added, "This agreement with MIT affirms our highest aspirations for BSN's Collegiate Select program: delivering elite, customized products and services to our college customers. We are excited to partner with MIT to elevate the performance and impact of their top-notch and growing athletic program."

BSN SPORTS Collegiate Select will partner with the company's key vendors to provide apparel and equipment to colleges and universities across the country. 

MIT and DAPER boast one of the largest intercollegiate athletic programs in the nation with 33 intercollegiate teams, including 29 NCAA Division III programs and four NCAA Division I crew teams. In addition, the department is home to Physical Education and Wellness, Recreation, Club Sports and Intramurals and serves the entire MIT community.

MIT has claimed the last six New England Women's and Men's Athletic Conference (NEWMAC) Presidents Cups, as well as six men's Presidents Cups between 2012-13 and 2018-19. The Engineers are also consistently ranked among the top 10 in the nation in the Division III Learfield IMG College Directors' Cup standings, including an Institute-best second-place finish in 2018 as MIT won a league-record 14 NEWMAC titles. 

About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. 

ABOUT BSN SPORTS
BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.

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